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HY TV, launched under the corporate HY MEDIA & ENTERTAINMENT Pvt. Ltd , marks yet another formidable foray into the powerful and growing regional television market by India’s premier media group, POSITIV TELEVISION Media, comprising the flagship TV and Radio enterprises, POSITIV TELEVISION Pvt. Ltd. and POSITIV Radio Pvt. Ltd. POSITIV TV already boasts of operating several firsts in the country: India’s first private teleport and private satellite television and radio channels in Northeastern India to cover and connect all the eight states of the region. We are an unparalleled brand name in the Northeast, based in Guwahati with a deep penetration of Northeast India besides being connected to the nook and corner of India with fiber optic, VSAT links and our own DSNG vans. We gave new meaning to Regional Language Electronic Media with our two television channels that have come to command the respect and love of our audience. NETV reigns supreme as the only 24 hour news network in the world with live bulletins in 17 languages of the region, and, NE Hi Fi has begun to enthrall families with general entertainment programming in different languages of northeast India, and from Bollywood to Hollywood. Radio Oolalala’s private FM network extends from Guwahati to Shillong to Agartala and Itanagar. In 2007, the group launched NE Bangla that caters to East and Northeast Indian audiences in Bengali language and is fast emerging as a top 5 in the region. POSITIV TV is the first private teleport in the Northeast or for that matter any sensitive area of India. POSITIV TV Media’s presence has grown from Guwahati with bureaus in over two dozen cities of Northeast India to now a national presence created through its newly announced television channel, FOCUS TV for the Indian women. & HAMAR TV, under the corporate Hamar Television Network Pvt. Ltd , yet another foray into the growing regional television market by India’s premier media group . Hamar TV will capture an important regional language market - the Bhojpuri speaking people. Bhojpuri is not just the mother tongue but enshrines a heritage for many in Bihar, Jharkhand, Uttar Pradesh, Madhya Pradesh, West Bengal and Delhi, besides immigrants in countries such as Nepal, Mauritius and many countries spread through the 5 continents of the world that could number more than 18 crores .

Positiv Television has offices and television studios in Delhi, Mumbai, Calcutta, Hyderabad, Patna, Ranchi, Varanasi and more. POSITIV TV has affiliate offices and studios in London and Los Angeles. NETV, NE Hi Fi and NE Bangla are also a broadcast affiliate of Turner International. Today, POSITIV TV Media boasts of satellite, cable and internet carriage in more than 1 crore (10 million) homes in India alone besides tens of thousands of expatriates and others watching NETV, NE Hi Fi and NE Bangla real-time as a broadband Internet based live stream worldwide.

NETV is today the largest and leading single platform for advertisers in the Northeast. There is no other media, print or television, in this region which can boast of an overwhelming statistic connecting all of northeast India television audience, i.e. 6.8 million homes.

HY-TV- Hyderabad will fill a niche media void in the Greater Hyderabad metro area and target a lucrative 1 million potential population. The channel will deploy a successful dual-core strategy, as in the world’s developed markets, with programming for and marketing to a 21st century highly cosmopolitan audience with a fast-paced lifestyle.

Hyderabad is amongst the fastest growing metros, with not just a burgeoning 1,000,000 population, but also the most modern airport and a growing number of the biggest-name MNC’s in the world. Due to their culture and history, Hyderabadis are an exception in South India as they are extremely conversant with and use both English and Hindi languages. Constantly updated news and current affairs on and about Greater Hyderabad, interspersed with national and international affairs, in English and Hindi will give the Channel the edge over the otherwise Telugu only regional channels. And, with a strong network of correspondents in Hyderabad, Live DSNG vans, bureaus across the State and national connectivity, Indian and international networks will be hard pressed to compete with the Channel for the local audience. The channel’s infotainment shows will be world-class and modern, including very topical talk shows, exclusive interview-based features on lifestyle & entertainment, game shows, contests and interactive programs that drive audience interaction and therefore derive constant ratings. On a larger level, HY-TV- HYDERABAD will find a national and international audience that wants to inform and entertain themselves on and about Hyderabad. All these elements will help HY TV, HYDERABAD leverage ratings and revenues.

Thus, HY TV, HYDERABAD incorporates all elements that satisfy the insatiable, discerning appetite of the target audience to make it the top choice of the local audience. Simultaneously, it will appeal to the regional, national and international advertiser.

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